Sophia Yang* (n.)

Product designer with a data science background, creating cross-platform experiences that turn complexity into clarity, powered by scalable systems and sharp visual craft.

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Selected Projects
0 to 1
B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.
Shipped 2024
End to End

Driving User Trust & Asset Growth for Coinbase Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.
Shipped 2024
Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.
Gamification
WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.
Interfaces
Figma

AI Project Management

Figma + Claude Code

Drag to Confirm

Claude Code

Shopping Assisstant

Figma + Cursor

Cross-functional narrative builder

Figma + Claude Code

Sign to Confirm

Figma

Scheduler Status Update

Sophia Yang* (n.)

Product designer with a data science background, creating cross-platform experiences that turn complexity into clarity, powered by scalable systems and sharp visual craft.

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Selected Projects
0 to 1
B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.
Shipped 2024
End to End

Driving User Trust & Asset Growth for Coinbase Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.
Shipped 2024
Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.
Gamification
WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.
Selected Projects
Figma

AI Project Management

Figma + Claude Code

Drag to Confirm

Claude Code

Shopping Assisstant

Figma + Cursor

Cross-functional narrative builder

Figma + Claude Code

Sign to Confirm

Figma

Scheduler Status Update

Sophia Yang* (n.)

Product designer with a data science background, creating cross-platform experiences that turn complexity into clarity, powered by scalable systems and sharp visual craft.

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Selected Projects
0 to 1
B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.
Shipped 2024
End to End

Driving User Trust & Asset Growth for Coinbase Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.
Shipped 2024
Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.
Gamification
WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.
Selected Projects
Category

Title

Figma + Claude Code

Drag to Confirm

Claude Code

Shopping Assisstant

Figma + Cursor

Cross-functional narrative builder

Figma + Claude Code

Sign to Confirm

Figma

Scheduler Status Update