Sophia Yang* (n.)

Product designer with a data science background, creating cross-platform experiences that ✿ turn messy problems into clarity, powered by ✱ scalable systems and ꕤ sharp visual craft.

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Coinbase Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Sophia Yang* (n.)

Product designer with a data science background, creating cross-platform experiences that ✿ turn messy problems into clarity, powered by ✱ scalable systems and ꕤ sharp visual craft.

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Coinbase Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Sophia Yang* (n.)

Product designer with a data science background, creating cross-platform experiences that ✿ turn messy problems into clarity, powered by ✱ scalable systems and ꕤ sharp visual craft.

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Coinbase Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Sophia Yang* (n.)

Previously → Product Design @ CoinbaseExperience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Coinbase Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Sophia Yang* (n.)

Previously → Product Design @ CoinbaseExperience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Coinbase Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Sophia Yang* (n.)

Previously → Product Design @ CoinbaseExperience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Coinbase Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products