Sophia Yang* (n.)

Product designer with a data science background, creating cross-platform experiences that ✿ turn complexity into clarity — driven by ✱ scalable systems and ꕤ sharp visual craft.

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

Shipped 2024

End to End

Driving User Trust & Asset Growth for Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Sophia Yang* (n.)

Product designer with a data science background, creating cross-platform experiences that ✿ turn complexity into clarity — driven by ✱ scalable systems and ꕤ sharp visual craft.

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Sophia Yang* (n.)

Product designer with a data science background, creating cross-platform experiences that ✿ turn complexity into clarity — driven by ✱ scalable systems and ꕤ sharp visual craft.

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Sophia Yang* (n.)

Previously → Product Design @ CoinbaseExperience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

Shipped 2024

End to End

Driving User Trust & Asset Growth for Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Sophia Yang* (n.)

Previously → Product Design @ CoinbaseExperience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Sophia Yang* (n.)

Previously → Product Design @ CoinbaseExperience in → Fintech, AI, B2C & B2B products

Selected Projects

Shipped 2024

End to End

Driving User Trust & Asset Growth for Rewards

Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.

0 to 1

B2B SaaS

Turning Passive Data into an Action Engine

Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.

Shipped 2024

Growth Experiment

Encouraging International Stablecoin Adoption

Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.

Gamification

WatchOS

Gamified Aligner Tracking Experience

Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products

Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products